Marketing programs are built with your business goals in mind. We'll develop and implement a roadmap for you using the relevant components from the list below and get your program off and running quickly. We'll develop content to start driving traffic and generating leads for your business.
Here are some of the tactics we use to build your custom program based on what we identify in your Roadmap.
We begin our relationship by getting to know your business better. We create a marketing roadmap based on your industry and buyer persona research, interviews with you and your team, and in some cases a workshop if your team needs it. This process takes 4-6 weeks but is crucial to building a solid foundation for your marketing program.
If needed, we begin planning website edits or a redesign if necessary. We'll do this while we're building and starting your marketing program so web visitors will have a great experience once we launch your marketing program.
We work in 12-week campaign cycles. After your first a 12-week marketing campaign is developed and approved we launch and start monitoring activity, making adjustments as needed along the way. About 8 weeks into each 12-week cycle, we begin building your next 12-week campaign.
Marketing results don't happen overnight. Solid, consistent inbound marketing efforts, with ongoing analysis will bring exponential growth over time. We do generally start seeing strong results 3-4 months into a well-prepared marketing program.